What is E-mail Marketing ?
E mail marketing can be termed in its simplest format as an effective forum to market products & services to a specific or targeted group of customers by utilizing electronic mail or communication. The main ideology behind such a merchandising concept is to cultivate loyalty, integrity, and brand awareness among customers in addition to being able to win the trust of the targeted customers which in turn is the most important ingredient for any successful business venture. In today's fast evolving business world, E marketing has become the norm of practice instead of the exception.
The key word or requirement for any commercial business. Interaction via e-mails is much more cost effective than any other form of communication.
E-mail marketing provides you with the opportunity to deliver your message directly to the customer.
It has been proven that e-marketing will & can yield a very positive outcome with increased sales.
Making it so much easier for your company to schedule & pre arrange promotional e-mails weeks or months in advance.